English with Kirsty – episode 249
Julia Michelle on brand voice
You can listen to episode 249 here:
Carrying on with our voice theme, this week, Julia Michelle is here to talk with us about another aspect of voice, one which is particularly relevant to those of us who are business owners or freelancers: our brand voice.
Julia was the speaker at a networking event that I attended recently and I wanted to introduce you to her as well.
This is how Julia introduces herself:
“I’m a registered nurse, copywriter, and brand voice specialist.
Having a background as a nurse, it was a big shift for me to run my own business, and one of the hardest parts was figuring out what I wanted to say and how I wanted to say it!
When it came to building a personal brand, I found that so much of the advice out there was contradictory and confusing, and it just left me feeling like I had to give up who I wanted to be in order to follow “best practices”.
That is… until I worked with Justin Blackman, one of the top brand voice experts in the world, and learned about how to measure and document brand voice.
Now I work with entrepreneurs – a lot of whom have a professional background like me – and help them identify and develop their brand voice in a way that lets them take control of how they’re showing up online and create a brand they’re proud of.
Oh, and in my spare time, I do cold water dipping and explore the great outdoors of Maine with my two pups :)”
We talked about:
- Why your voice is important and why it often gets overlooked in conversations about your brand
- Which components make up our brand’s voice
- Why it’s important for freelancers and business owners to discover and work with their brand’s voice
- Different types of voice that we can use – Julie has an opt-in on her website with examples to make this clearer.
These points apply whether we’re working in our first language, communicating in an additional one, or working with copywriters or translators who create content on our behalf.
How would you describe your brand’s voice?
Connect with Julia
You can find out more about Julia on her website, or by visiting her on Linkedin or Facebook.
Similar episodes
If you are interested in other episodes about content creation, I’ve created a content creation playlist on YouTube, where you can listen to other interviews in this series.
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