English with Kirsty – episode 293
Marketing your language services to direct clients vs. agencies with Sarah Silva
You can listen to episode 293 here:
I came across Sarah’s work when a friend recommended her book. Since then, I’ve been receiving her marketing tips in her newsletter – and it’s worth subscribing to if you haven’t already!
A few weeks ago, I saw Sarah giving tips on a subject that often comes up in my conversations with clients and networking sessions – the transition from working solely with agencies to approaching potential direct clients for the first time. So I thought it would be good to do an episode on this topic with someone who could bring marketing experience and practical, implementable tips.
We talked about:
- Sarah’s books for translators and why she decided to write them
- Tips to consider when you’re planning to contact potential direct clients, especially if you’ve previously only worked with agencies
- Some common mistakes when it comes to pitching translation services to direct clients and what you can do instead
- Why having a portfolio can be helpful and what else you can do in addition/instead
- Why it’s important to feel confident about presenting yourself and your services in the customer’s language.
Who is Sarah?
Sarah translates chemical texts from German into her native English. She’s in her element talking food chemistry, paints, coatings, and creative marketing for translators and interpreters.
Her book, Your Ticket To Explore – Essential Preparation For Your Translation Marketing Adventures, is a practical guide to developing a successful marketing mindset illustrated with personal stories. She offers translation services at ChemicalTranslator.com and training through BusinessTranslated.com.
Other ways to connect with Sarah and other resources we mentioned are:
- Sarah’s newsletter
- Sarah’s Linkedin profile
- Sarah’s blog
- Sarah’s Instagram profile
- Sarah’s course on creating your portfolio – We didn’t discuss the question about portfolios before our chat and at the time of the interview, I didn’t know Sarah offered this course. But I wanted to include it here.
- Sarah’s marketing planner.
How you can get in touch with me
I love to hear from my listeners! If you have any comments or questions, you can contact me using my contact form.
English with Kirsty News is sent out once a month and it contains articles and other information for learners of English, exclusive content for newsletter readers, and the latest news from English with Kirsty.
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