Episode313

Smiling blond woman wearing a blue jacket and colourful shirt sitting on a sofa chair with a green plant behind

English with Kirsty – episode 313

You don’t have to be loud to find clients – with Valentina Alia

You can listen to episode 313 here:

I discovered Valentina and her work a few months ago when I signed up to her newsletter. I was a silent reader for a while, but one of her newsletter topics resonated with me, so I sent an email … firstly because I think it’s important to give people this feedback when we like their content, and secondly to ask Valentina whether she’d like to come on the podcast to talk about it!

We talked about:

    Why Valentina decided to start her newsletter and her mentoring programme for freelance translators
  • Why we don’t have to be loud in order to find direct clients
  • The link between imposter syndrome and marketing activities
  • One step that you can take today to become more visible
  • How we can focus more on value than just the services that we provide.

And remember – if you’re not a translator, these points about marketing and finding clients can be applied to other areas and industries too!

If you’re looking for direct clients at the moment, what would you say is the biggest challenge?

Who is Valentina?

Valentina is a marketing translator and copywriter who helps brands expand into Italy and win the Italians’ hearts. She’s been working with international brands and SaaS companies since 2015. She also helps other translators see their full potential and guides them through finding their voice and winning direct clients, with her mentoring program From Stuck to Thriving. Her weekly newsletter, The Translators’ Corner, counts more than 900 subscribers and shares mindset shifts and career tips for freelance translators at every stage.

You can connect with Valentina on Linkedin or sign up for her newsletter here.

How you can get in touch with me

I love to hear from my listeners! If you have any comments or questions, you can contact me using my contact form.

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